Businesses have produced many marketing styles just to make sure that their customers stay loyal, happy, and keep on patronizing their products or services. Still, they are having a hard time meeting customer satisfaction because customer behavior is not static and they change preferences over a period of time. Understanding the needs that a customer values at a point in time is challenging but meeting these gives you a competitive advantage over your competitors. These can improve your profit, success, build a great trust with the public, a good reputation, and also helps your company grow.
Customers often buy a lot of business that will always make them happy, so how can you make your customer happy?
- Know your market.
It is important to know who your target market is. Selling the right products to the right market is a good start for the business.
- Be updated.
Customers tend to go to a business that provides most or all of their needs. The company must be flexible to changes because of different preferences. Thus analyzing what the customers’ value now can reduce customer dissatisfaction.
- Be known.
Of course, you cannot build loyalty if nobody is paying attention to you. Offering something valuable to customers but not being noticed is frustrating for the company. How can you engage your customers to you? One solution is advertisements however research shows that having shared values with your customers tend to build loyalty. Shared values are the largest driver of brand loyalty. If the customers have the knowledge that the company does not only perceive about earning money but also perceive to help the public or the environment will attract more customers to come and stay.
- Increase customer satisfaction.
A satisfied customer is a happy customer. Extend your services without losing any profit. Show some customer care. Give assistance if needed. Always wear a smile and employees must be well trained and educated as to what the company can provide for its customers.
- Measure customer satisfaction.
Measuring customer satisfaction can be a basis for performance and customer’s happiness. It is helpful in improving customer experience. This can be simple but also can be frustrating because not all customers can comply with answering questions for the service that the company had provided them. So, the company must have found a creative way to measure customer satisfaction. The use of Customer Satisfaction Score can be helpful because it is simple and straightforward.
- Prioritize customer retention.
One of the things that a company must prioritize especially on those old valuable customers. Remembering birthdays, send emails for feedbacks, answering feedbacks, educating customers with what the company can provide, establish a loyalty program, use creative surveys, and giving the best customer experience can help you in retaining customers longer.
Building trust and confidence between the company and its customers is naturally important. Practicing integrity with what the company offers consistency in providing great customer experience, providing honest information, and being true to their words will show trust. This will interest the customers to stick with this company because they can assure that the company is a reliable and trustworthy.
https://www.helpscout.net/customer-loyalty/ Retrieved on 20 March 2018.
http://blog.clientheartbeat.com/increase-customer-satisfaction/ Retrieved on 18 April 2018.